CHICAGO, IL - MAY 01: The City and Regional Magazine Association (CRMA) hosted its 35th Annual Conference, April 30-May 2, 2011 at The Drake Hotel in Chicago, Illinois. Concurrent sessions and workshops were held for five separate tracks which included Advertising, Art, Audience Development, Editorial and Marketing. The event also featured a vendor fair and Awards Banquet with the presentation of this year's Lifetime Achievement Award to RR Donnelley. Photo credit: Randy Belice